PROYECTO JOVI, an Intervention in a Rural Context

Project Jovi is a public intervention developed in the context of the AlRaso artist residency, taking place in a small town in the Valle de Lecrín, Granada.

In a social environment marked by unspoken taboos around gender and sexual identity, the project targeted what could be understood as the geopolitical centre of the village: its bar, Jovi.

Inside, facing the pool table, hung an image of an exuberant woman in a similarly exaggerated pose—part decoration, part silent norm.

The intervention consisted of replacing this image with a self-portrait. The new image closely replicated the original in composition, posture, and tone—while subtly displacing it.

Through this minimal shift, the work introduced a quiet disruption: a body that appears familiar, yet resists easy identification. Masculinity becomes uncertain, representation unstable.

Rather than confronting directly, Project Jovi operates through substitution—opening a space for doubt within an otherwise fixed image.

The reaction was immediate: the image became a target. Darts were thrown at the portrait.